I’ve worked alongside some of Ireland’s most respected agencies, collaborating on projects for brands that have become industry leaders. These partnerships are where practical experience meets creative thinking, solving challenges and building identities that are memorable, distinctive, and fit for purpose.
Each project is a genuine collaboration, focused on finding the best ideas and delivering results that resonate. Through these experiences, I’ve helped shape brands that stand out in a crowded market and learned a lot from talented teams along the way.
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Corporate Rebrand Case Study: Oaklee Housing
Industry: Public Sector/Social Housing/Community Development
Design Agency: CI Studio
Client Lead(s): Enda Higgins & Siobhain Bunni
Creative Director: Mel O’Rourke
Agency Project Manager: Nicola Curry
Web Design: Conor Flood
Photography: Seán Jackson
Illustration: Amy Lauren
Year: 2023/24
Oaklee is an Approved Housing Body (AHB) and one of Ireland’s leading providers and developers of social housing. Established in 2001 to deliver high-quality modern homes for older people, families, mature singles, and people with complex needs, the company has since led the way by bringing a much-needed pioneering and enterprising spirit to the industry.
The project team centred the identity around a new promise – Homes to build futures in. As a consequence of the strategy, we renamed the company Oaklee from Oaklee Housing, a small change that spoke volumes. This was backed by an identity that was warm, engaging, and, above all, honest.
The logomark is derived from a basic house shape repeated to create a community of homes, forming a circular O and teamed with a contemporary yet friendly sans for the Oaklee wordmark. This shape, along with the circular O, is used throughout the visual system to house imagery and illustration. The identity is complemented by a bright, optimistic color palette and a set of homey, uplifting illustrations by a young, up-and-coming Irish illustrator, further increasing warmth. For imagery, real residents allowed us to come into their homes and photograph them as they are, capturing the essence of what home means.
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Auxilion “GRAVITY” Campaign in Partnership With Microsoft
Industry: IT Services, IT Consulting, Outsourcing, Professional Services, Technology
Auxilion Lead(s): Enda Higgins & John Paul O’Keeffe
Microsoft Stakeholders: Andrew Macadam Digital Transformation Director
Client Partners: Applegreen, Quality and Qualifications Ireland, Irish Continental Group,
Escher Group & Canford Healthcare
Escher Group & Canford Healthcare
Year: 2015
Campaign Overview
The “GRAVITY” campaign, a collaboration between Auxilion and Microsoft, delivered a cinematic and interactive experience to showcase how Irish enterprises are conquering cloud computing, embracing digital transformation, and modernising their workflows. The event took place at the Light House Cinema in Smithfield, Dublin City Centre, and targeted Irish industry professionals, IT decision-makers, and corporate leadership teams.
Format & Experience
This half-day event seamlessly blended a business lunch with compelling customer transformation stories and a dedicated technology showcase. To engage IT leaders nationwide, teaser videos were distributed in advance to build anticipation and drive attendance. During the event, four Auxilion client experiences were presented in a unique, cinematic format, offering powerful insights into the real-world challenges and successes of digital transformation with Microsoft Azure. Over 80 IT leaders and partners attended, taking advantage of valuable networking opportunities and exclusive industry perspectives.
Strategic Focus: FlightPlan Consultancy
A key outcome of the campaign was driving engagement with Auxilion’s “FlightPlan” consultancy service. FlightPlan was developed specifically to help organisations establish the “why,” “what,” and “when” of their IT investments and transformation projects. This service, still in use more than a decade later, delivers a clear understanding of:
Where your IT stands today
Where it needs to be to meet business goals
How to get there through actionable projects, timelines, and budget planning
Lasting Impact
For over a decade since its inception, FlightPlan has been central to Auxilion’s portfolio, equipping organisations with comprehensive strategies for IT modernisation and successful cloud adoption. The “GRAVITY” campaign demonstrates Auxilion’s commitment to innovation and client outcomes, strengthening long-term relationships with industry customers and key partner Microsoft. They were named Company of the Year in May 2025, known for long-term client partnerships and expertise in IT managed services.
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A Selction of Distinctive Identities for Next-Level Projects
Slí na hAbhann Galway
Bellevue Delgany, launched 2022, D/RES
Limebrook Navan
Tinakilly Park Wicklow, launched 2022, D/RES/Image Now
Ballycomyn Wicklow
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Full-Scale Brand Transformation Case Study: D|RES Properties
Industry: Residential Developer/Construction
Design Agency: Image Now
Client Lead(s): Aideen Leahy & Enda Higgins
Creative Director: Éanna O'Shea
Agency Project Manager: Paul O'Connell
Year: 2022/23
D/RES Properties, a leading sustainable housebuilder in Ireland, underwent a brand rebrand, supported by Image Now. The rebrand aimed to align with the company's "Making Life Remarkable" philosophy, focusing on creating sustainable, future-proofed homes and fostering inclusive communities, particularly in the greater Dublin area.
D/RES needed to translate its core values—sustainability, ESG (Environmental, Social, and Governance), and community-focused living—into a powerful, engaging brand.
The Solution by Image Now: The agency developed a brand that captures D/RES's mission to blend high-quality, eco-friendly homes with a positive, modern lifestyle.
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Tinakilly Park Energy Upgrade: D|RES Properties & Pinergy
Industry: Utilities/Residential Developer/Construction
Campaign Solutions Provider: Pinergy
Client Lead(s): Robbie McGrath & Enda Higgins
Project Partners: Tanya Duignan & Bobby Quigley
Year: 2022
With Pinergy’s expertise, residents can future-proof their homes by increasing their Energy ratings to an A1 near-zero energy rating. This is a unique opportunity to be involved in innovative technology and power your home though 100% renewable energy.
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Full-Scale Brand Transformation Case Study: Bloomberg Polarlake
Industry: SAAS/Financial Technology/Enterprise Data Management
Design Agency: Image Now
Client Lead(s): Enda Higgins & Bloomberg Marketing
Creative Director: Mel O'Rourke
Photography: Al Higgins
Photography: Bridget Butler
Web Design: Naoise Ó Conchubhair
Year: 2012/13
When one of the world’s largest financial data and media companies joined forces with Irish software company Polarlake in 2012, the project team created the brand identity for the new entity. We worked within Bloomberg’s brand guidelines while building a distinctive identity and tone of voice for Bloomberg Polarlake, which carried through to the website, brand communications, and interiors, helping the company become one of the world’s leading enterprise data management brands.
When one of the world’s largest financial data and media companies joined forces with Irish software company Polarlake in 2012, the project team created the brand identity for the new entity. We worked within Bloomberg’s brand guidelines while building a distinctive identity and tone of voice for Bloomberg Polarlake, which carried through to the website, brand communications, and interiors, helping the company become one of the world’s leading enterprise data management brands.
