I’ve worked alongside some of Ireland’s most respected design houses, collaborating on projects for brands that have become household names. These partnerships are where practical experience meets creative thinking, solving challenges and building identities that are memorable, distinctive, and fit for purpose.
Each project is a genuine collaboration, focused on finding the best ideas and delivering results that resonate. Through these experiences, I’ve helped shape brands that stand out in a crowded market and learned a lot from talented teams along the way.
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Corporate Rebrand Case Study: Oaklee Housing
Industry: Public Sector/Social Housing/Community Development
Design Agency: CI Studio
Client Lead: Enda Higgins
Creative Director: Mel O’Rourke
Agency Project Manager: Nicola Curry
Web Design: Conor Flood
Photography: Seán Jackson
Illustration: Amy Lauren
Year: 2023/24
Oaklee is an Approved Housing Body (AHB) and one of Ireland’s leading providers and developers of social housing. Established in 2001 to deliver high-quality modern homes for older people, families, mature singles, and people with complex needs, the company has since led the way by bringing a much-needed pioneering and enterprising spirit to the industry.
The project team centred the identity around a new promise – Homes to build futures in. As a consequence of the strategy, we renamed the company Oaklee from Oaklee Housing, a small change that spoke volumes. This was backed by an identity that was warm, engaging, and, above all, honest.
The logomark is derived from a basic house shape repeated to create a community of homes, forming a circular O and teamed with a contemporary yet friendly sans for the Oaklee wordmark. This shape, along with the circular O, is used throughout the visual system to house imagery and illustration. The identity is complemented by a bright, optimistic color palette and a set of homey, uplifting illustrations by a young, up-and-coming Irish illustrator, further increasing warmth. For imagery, real residents allowed us to come into their homes and photograph them as they are, capturing the essence of what home means.
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A Selction of Distinctive Identities for Next-Level Projects
Slí na hAbhann Galway, launched 2026, Cairn/The Tenth Man
Bellevue Delgany, launched 2022, D/RES
Limebrook Navan, launching 2026, Cairn/Wilson Creative
Tinakilly Park Wicklow, launched 2022, D/RES/Image Now
Ballycomyn Wicklow, launching 2026, Cairn/Cream Creative
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Full-Scale Brand Transformation Case Study: D|RES Properties
Industry: Residential Developer/Construction
Design Agency: Image Now
Client Lead(s): Aideen Leahy & Enda Higgins
Creative Director: Éanna O'Shea
Agency Project Manager: Paul O'Connell
Year: 2022
D/RES Properties, a leading sustainable housebuilder in Ireland, underwent a brand rebrand, supported by Image Now. The rebrand aimed to align with the company's "Making Life Remarkable" philosophy, focusing on creating sustainable, future-proofed homes and fostering inclusive communities, particularly in the greater Dublin area.
D/RES needed to translate its core values—sustainability, ESG (Environmental, Social, and Governance), and community-focused living—into a powerful, engaging brand.
The Solution by Image Now: The agency developed a brand that captures D/RES's mission to blend high-quality, eco-friendly homes with a positive, modern lifestyle.
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Tinakilly Park Energy Upgrade: D|RES Properties & Pinergy
Industry: Utilities/Residential Developer/Construction
Campaign Solutions Provider: Pinergy
Client Lead(s): Robbie McGrath & Enda Higgins
Project Partners: Tanya Duignan & Bobby Quigley
Year: 2022
With Pinergy’s expertise, residents can future-proof their homes by increasing their Energy ratings to an A1 near-zero energy rating. This is a unique opportunity to be involved in innovative technology and power your home though 100% renewable energy.
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Full-Scale Brand Transformation Case Study: Bloomberg Polarlake
Industry: SAAS/Financial Technology/Enterprise Data Management
Design Agency: Image Now
Client Lead(s): Enda Higgins & Bloomberg Marketing
Creative Director: Mel O'Rourke
Photography: Al Higgins
Photography: Bridget Butler
Web Design: Naoise Ó Conchubhair
Year: 2014
