Professional Summary
◦ 16 years of marketing experience, with 7+ years in marketing leadership roles in the property sector
◦ Managed 7-figure marketing budgets for publicly listed and private construction companies, optimising spend to deliver high-impact campaigns and drive measurable business growth
◦ Spearheaded the conception and launch of a dedicated rental portfolio brand, generating over €60M in annual rental yield, as part of managing a €2.5 billion property portfolio comprising four distinct brands
◦ Created a national marketing strategy for one of Ireland’s largest private residential developers, resulting in doubling revenue within three years to over €90 million
◦ Directed the rebranding of eight corporate websites utilising industry-leading content management systems
◦ Part of the Housing Alliance Policy & Communications team that shaped the industry's national PR strategy
Qualifications
University of Galway Diploma of Marketing Practice | 1.1
University of Galway MSc Marketing | 1.1
University of Galway Bachelor of Commerce | Marketing
Career History
Sept 25 – Apr 26 Cairn Homes PLC Marketing Manager | B2C
◦ Headhunted as Marketing Manager
◦ Delivered a full marketing strategy for 6 new developments
◦ Led Christmas 2025 campaign to deliver enquiry lists of 6K+ potential buyers
◦ Launched the company’s second Croí Cónaithe scheme off-plan - achieved full deposits for all released units
◦ Controlled 7-figure marketing budget & mentored 2 Marketing Executives
Oct 23 – Sept 25 Oaklee Housing Marketing and Communications Manager
◦ Oversaw marketing, communications, and PR strategy for Oaklee Housing & controlled a 6-figure budget
◦ Led a 9-month full rebrand project, including a state-of-the-art website and technology stack
◦ Part of a 10-person Housing Alliance Policy & Comms group to help with the national PR Strategy
◦ Increased LinkedIn followers +25%
◦ Authored 2 successful award submissions
◦ Achieved nominations from IBD, Construction Industry, and CIH awards
◦ Marketed and launched the company’s first Cost Rental scheme (2nd largest nationwide in 2025)
◦ Prepared and hosted an industry round table at Oaklee HQ, attended by the CEO of the Housing Agency
◦ Positioned the CEO as a leader in social housing - named on Business Post Property 100 in 2025
Mar 22 – Oct 23 Marlet Property Group Marketing Manager
◦ Led national marketing strategy for a group of 4 subsidiary companies
◦ Conceptualised and launched a dedicated rental portfolio brand (€60M+ rental yield p.a.)
◦ Created annual ESG reports and GRESB submissions
◦ Shaped marketing strategy for the tallest habitable building in ROI (monthly rental yields +40% market rate)
◦ Prepared materials and launch for luxury D4 apartments (sold for €35M to an EU institutional investor)
◦ Prepared marketing and investor materials to secure the largest commercial deal in Europe post-COVID
◦ Prepared award-winning entry for 2022 Sustainable Business Awards
◦ Positioned subsidiary as Ireland’s leading environmental company (sold for €100M in 2025)
◦ Led HPI submission for the largest residential scheme in Ireland to secure this sustainability rating
◦ Led full company rebrand and re-positioning for Vardis Group (company has since doubled headcount)
Sept 19 – Mar 22 D|RES Properties Marketing and Communications Manager
◦ Shaped marketing and communications strategy during a period of significant growth (revenue doubled)
◦ Directed implementation of the new corporate brand identity
◦ Coordinated full-scale marketing launch of 4 major developments across Dublin and Wicklow
◦ Built "D|MAX," with an external agency, a custom CRM system that provided live data on project velocity
◦ Contributed to the national Back to Work guide for the construction industry to safely resume post-COVID operations in 2021
Apr 18 – Feb 19 Linesight Senior Marketing Executive
◦ Headhunted as Senior Marketing Executive
◦ Authored 84-page industry report and coordinated symposium for 80 leaders
◦ Contributed to 10+ successful bids
Nov 17 – Apr 18 ByrneLooby Senior Marketing Executive
◦ Led project to build & launch a new corporate website using top Enterprise and Mid-Market Headless CMS
◦ Managed marketing and communication strategy for UK-based firm Sinclair Johnston post-acquisition
Apr 14 – Nov 17 IT Alliance Group | Auxilion Marketing Specialist
◦ Directed marketing operations for IT Alliance and its subsidiary, Auxilion (Microsoft partner)
◦ Collaborated with Microsoft to build and grow the brand
◦ Instrumental in landing the Irish Continental Group deal valued at over €500,000
◦ Project managed rebrand and new websites for two companies in 6 months
Oct 10 – Mar 14 Bloomberg PolarLake Marketing Executive
◦ Managed global brand integration and communication strategy post-acquisition by Bloomberg (€35M)
Additional Information
IT Skills: Adobe Creative Suite; CRM (Salesforce, D365, Yardi, Maximizer); CMS (WordPress, Storyblok, Umbraco, Expression Engine, Yardi)
Other Courses: Google Analytics and AdWords Certification
Nominated for the GlaxoSmithKline Excellence in Marketing Award at NUIG